Archive · 25 Jun 2025
Blue Tribe Foods Launches New KLAW Supergrain Protein Puffs
Blue Tribe Foods has released a new snack called KLAW, which are protein-rich puffs made from a mix of supergrains.
They are baked, not fried, and come in three unusual flavors: Sweet Chilli, Spicy Guava, and Pudina Blast.
The snacks are designed to be a fun and healthier choice for people who like to snack.
You can buy KLAW on apps like Swiggy Instamart and at some stores in major cities.
The company wants to make eating healthy more enjoyable.
Blue Tribe Foods launched KLAW Supergrain Protein Puffs.
The snacks are baked, not fried, with 9g of protein per serving.
KLAW comes in three flavors: Sweet Chilli, Spicy Guava, and Pudina Blast.
KLAW is available on quick commerce platforms and select retail stores in Delhi, Mumbai & Bangalore.
The product aims to offer a healthier snacking option for a digital-first, GenZ audience.
- Who
- Blue Tribe Foods, under its parent company Shivanika Foods.
- What
- Blue Tribe Foods launched KLAW Supergrain Protein Puffs.
- When
- June 25th, as announced in the article.
- Where
- Available on quick commerce platforms across Delhi, Mumbai & Bangalore; Also available in Delhi and Mumbai retail stores.
- Why
- To provide a healthier and flavorful snacking option.
Consumers' Expectations
Brand Strategy
Taste vs. Health
Consumers' Expectations
Consumers seek genuinely wholesome snacks.
Brand Strategy
Consumers also desire snacks that are full of flavor and taste.
- Product Name
- KLAW Supergrain Protein Puffs
- Parent Company
- Shivanika Foods
- Main Ingredients
- Supergrain blend (Jowar, Moong Daal, Pea Protein, Red Rice, Quinoa, Rice, Chickpeas, Soy Protein)
- Protein Content
- 9g per serving
- Flavors
- Sweet Chilli, Spicy Guava, Pudina Blast
- Availability
- Swiggy Instamart, Zepto, select retail stores
- Price
- MRP of Rs. 50 per pack