Archive · 5 Aug 2025
Martha Stewart Launches Skincare Line at Age 84
Martha Stewart, known for her lifestyle brand, is starting a skincare line.
This new line, called Elm Biosciences, has a serum and a supplement to help skin stay healthy.
Stewart, who is 84, worked with a dermatologist to create it.
She believes in taking care of her skin through a good routine and using the products every day.
The products focus on helping skin cells last longer.
Stewart and the dermatologist emphasize the importance of cleanliness and consistent skincare habits.
Martha Stewart, at 84, is launching her first skincare line, Elm Biosciences.
The two-part regimen includes a serum and an oral supplement.
The products are built around extending the life of skin cells, with ingredients like hyaluronic acid and squalane.
Stewart's skincare routine emphasizes cleanliness and consistent product use.
The line was developed with dermatologist Dhaval Bhanusali.
- Who
- Martha Stewart and dermatologist Dhaval Bhanusali are behind the new skincare line.
- What
- Martha Stewart is launching a skincare line.
- When
- The skincare line is out September 17.
- Where
- N/A
- Why
- Stewart is interested in good skincare and believes it is an under-tapped market for her age group and a broad audience.
- Brand Name
- Elm Biosciences
- Products
- Serum and oral supplement
- Key Ingredients
- Hyaluronic acid, squalane, botanical extracts
- Target Audience
- Broad audience
- Collaborator
- Dermatologist Dhaval Bhanusali
- Stewart's routine focus
- Cleanliness