Quick Commerce Economics: Gig Workers & Business Models

Quick commerce is a fast-growing way to shop online in India.

It works with small stores called 'dark stores' and delivery workers called gig workers.

When you order something, the app takes a small cut from the price, charges brands for advertising, and sometimes charges you a delivery fee.

The money from these charges helps pay for the dark stores, the rent, and the delivery workers.

The delivery workers earn about ₹40-50 per delivery and can make around ₹70-120 per hour after costs.

The companies need to keep the delivery workers happy and make sure they can deliver orders quickly.

If the average order value is high enough (around ₹750), the companies can make a small profit.

But if the costs go up, like paying more to delivery workers, the companies might lose money.

So, it's important for them to keep everything running smoothly and efficiently.