Archive · 20 Jan 2026
RAK Ceramics Partners with Birla Pivot for India Expansion
RAK Ceramics, a big company that makes tiles and bath products, has teamed up with Birla Pivot, a digital marketplace for building materials.
This partnership will help RAK Ceramics sell its tiles and bath products like faucets and sanitaryware across India through Birla Pivot's network.
RAK Ceramics is known for its high-quality products and has factories in many countries.
Birla Pivot is part of the Aditya Birla Group and helps builders and retailers buy materials easily online.
Together, they want to make it simpler for people in India to get these products.
RAK Ceramics partners with Birla Pivot to distribute tiles and bathware across India.
Birla Pivot will sell RAK Bathware, KLUDI Bathware, and RAK Tiles through its retail, project, and digital channels.
The partnership aims to enhance customer experience and strengthen market presence in India.
RAK Ceramics is a global leader in ceramics with a significant production capacity.
Birla Pivot is a digital-first B2B commerce platform under the Aditya Birla Group.
- Who
- RAK Ceramics India Private Limited and Birla Pivot
- What
- Strategic partnership for distribution of tiles and bathware
- When
- January 20
- Where
- India
- Why
- To strengthen distribution and customer experience in the Indian market
- Company 1
- RAK Ceramics India Private Limited
- Company 2
- Birla Pivot
- Products
- RAK Bathware, KLUDI Bathware, RAK Tiles
- Distribution Channels
- Retail, project, galleries, digital marketplace
- Market Reach
- Pan-India
- RAK Ceramics Global Rank
- 3rd largest ceramics group worldwide
- RAK Ceramics Production Capacity
- 118 million sqm tiles, 5 million sanitary fixtures, 36 million tableware pieces, 2.6 million tapware elements annually
- KLUDI Founded
- 1926
- KLUDI Headquarters
- Menden, Germany
- Birla Pivot Parent Company
- Grasim Industries Limited (Aditya Birla Group)