Archive · 15 Sep 2025
Advertising Icon Diwan Arun Nanda Remembered for Class and Style
Diwan Arun Nanda was a big name in Indian advertising.
He was known for his class, style, and good taste.
He started the Rediffusion advertising agency and helped create famous brands like Lakme and Gold Spot.
Nanda was also the first gold medalist at IIM-Ahmedabad.
He was known for his friendly personality, even going to the movies during work hours!
He left a lasting impact on Indian advertising.
Diwan Arun Nanda founded Rediffusion, a major Indian advertising agency.
He launched multiple brands including Lakme and coined phrases such as 'The Zing Thing'.
Nanda was a gold medalist from IIM-Ahmedabad and the first Management Trainee at Hindustan Lever.
He had a unique, approachable personality, even stepping out to see a film during the workday.
Nanda was well-connected with famous people in business and politics.
- Who
- Diwan Arun Nanda, advertising executive
- What
- Remembered for his contributions to Indian advertising, class, and style.
- When
- Nanda passed away.
- Where
- India
- Why
- Remembering his impact on the advertising world
- Key Accomplishment
- Founded Rediffusion, a top Indian advertising agency
- Notable Brands
- Launched Lakme; Created The Garden Vareli Woman; Coined 'The Zing Thing' for Gold Spot
- Education
- First gold medalist, IIM-Ahmedabad (1966)
- Previous Role
- First Management Trainee, Hindustan Lever