Archive · 7 Jun 2025
Mother Dairy Mumbai Push; AB de Villiers Backs Sneaker Lab in India
Mother Dairy, a big food company, is making a special effort to connect with people in Mumbai with a new campaign.
This campaign uses the idea of 'Aai' or 'mother' to show that Mumbai is welcoming.
The company is doing well and has made a lot of money recently.
Also, AB de Villiers, a famous cricketer, is helping a South African brand called Sneaker Lab come to India.
Sneaker Lab makes products to clean sneakers.
AB de Villiers is excited about it, as he is from South Africa and likes sneakers.
Mother Dairy is reinforcing its presence in Mumbai with a localized campaign.
Mother Dairy's revenue grew by 16% to cross ₹17,000 crore.
AB de Villiers is partnering with the South African sneaker care brand Sneaker Lab to enter the Indian market.
The campaign uses the theme 'Aai Jaisi' (like a mother) to connect with Mumbai.
Mother Dairy operates in dairy, edible oils and fruits and vegetables.
- Who
- Mother Dairy and AB de Villiers with Sneaker Lab.
- What
- Mother Dairy is expanding its Mumbai campaign and AB de Villiers partners with Sneaker Lab.
- When
- Currently.
- Where
- Mumbai and India
- Why
- Mother Dairy aims to build a closer connection with Mumbai and Sneaker Lab to expand its reach into the Indian Market.
- Mother Dairy Revenue
- ₹17,000 crore
- Mother Dairy Revenue Growth
- 16%
- Sneaker Lab Brand Origin
- South African
- Sneaker Lab Partner
- AB de Villiers
- Mother Dairy Campaign Location
- Mumbai