Archive · 29 Jul 2026
India Boosts Creative Economy with WAVES, IICT, Live Events Reforms
The Indian government is taking big steps to make India a leader in the creative industries.
They have created new digital platforms like WAVES Bazaar and WaveX to help businesses in the media and entertainment world.
They also set up the Indian Institute of Creative Technologies (IICT) to teach and develop new skills.
For live events, they made rules easier and created a special cell to help the industry grow.
All these steps are meant to bring more investment, create jobs, and make India a top place for creative work.
Government launched WAVES Bazaar and WaveX to support AVGC-XR sector.
Indian Institute of Creative Technologies (IICT) established for skill development and innovation.
Live Events Development Cell (LEDC) constituted to promote live events industry.
India Cine Hub (ICH) portal operationalized for streamlined permissions.
RBI dispensed with bank guarantee requirement for advance remittances in the live events sector.
- Who
- Government of India, Ministry of Information and Broadcasting
- What
- Initiatives to boost India’s creative economy
- When
- Ongoing, with specific reforms and launches in recent years
- Where
- India
- Why
- To promote innovation, investment, skill development, and ease of doing business in the media and entertainment sectors
Government Initiatives
Industry Expectations
Innovation and Investment
Government Initiatives
The government is launching digital platforms and institutes to foster innovation and attract investment in the AVGC-XR sector.
Industry Expectations
Industry stakeholders expect more direct funding and faster implementation of reforms to see tangible benefits.
Regulatory Reforms
Government Initiatives
The government is simplifying regulations and improving infrastructure for the live events industry.
Industry Expectations
The industry hopes for more states to adopt the Model Executive Order and faster processing of permissions.
- WAVES Bazaar
- Global marketplace for Media and Entertainment sector
- WaveX
- Startup platform for innovation in Media & Entertainment
- Indian Institute of Creative Technologies (IICT)
- National Centre of Excellence for AVGC-XR
- Live Events Development Cell (LEDC)
- Constituted in July 2025 to promote live events industry
- India Cine Hub (ICH) Portal
- Online single-window permission system for live events
- Archaeological Survey of India (ASI)
- Issued SOP for live events at protected monuments
- RBI Reform
- Dispensed with bank guarantee requirement for advance remittances