Archive · 13 Jun 2025
Tech Transformation: How Cars Are Changing in India
Cars in India are getting smarter!
Companies are adding tech like self-driving features and fancy screens to even cheaper cars.
Mahindra's XUV700, with cool tech, became super popular.
Now, features that were only in expensive cars are in more affordable ones.
BMW and Mercedes are adding AI and giant screens to make cars more fun and useful.
Connected cars are helping make roads safer too.
People like tech features because they want their cars to do what their phones do.
It's changing what people want when they buy a car.
Tech features like lane-keep assist and adaptive cruise control are now available in affordable cars.
Mahindra's XUV700, with advanced tech, contributed to Mahindra becoming India's second-largest carmaker.
Features such as remote start and 360-degree cameras are becoming standard in cars around ₹15 lakh.
Luxury brands like BMW and Mercedes-Benz are integrating advanced tech and AI into their vehicles.
Connected car technology is used to improve road safety and provide long-term software updates.
- Who
- Carmakers like Honda, Mahindra, BMW, and Mercedes-Benz, and car buyers.
- What
- Integration of advanced technology in the Indian car market.
- When
- Recent years, with increasing adoption of tech in cars.
- Where
- India
- Why
- To offer enhanced safety, convenience, and compete in the market.
Focus on Driving Experience
Focus on Feature Visibility
Technological Advancements
Focus on Driving Experience
Carmakers want the driving experience to be the main priority, but with technological advancements on offer.
Focus on Feature Visibility
More car buyers look at features that are visible.
- Car Examples
- Honda Amaze, Mahindra XUV700, BMW i7, Mercedes-Benz EQS SUV
- ADAS Features
- Lane-keep assist, adaptive cruise control, autonomous braking
- Price Point
- Tech features found in cars from ₹12 lakh onward
- Key Technologies
- Remote start, AI-driven voice assistants, and connected car features
- Screen Size
- BMW i7: 31-inch, Mercedes-Benz EQS SUV: 56-inch (Hyperscreen)