Archive · 1 Oct 2025
TV Distribution Execs Discuss Changing Market at Iberseries
Imagine you want to sell your TV show.
Before, you could sell it to different places at different times, like a movie in theaters, then on cable, and then on demand.
Now, with streaming services like Netflix, the rules are changing.
These services want to keep people watching their shows, so they are acting more like traditional TV.
Some experts say this makes it harder to make money by selling your show.
But others think that streaming services still create opportunities for making great shows.
Executives discussed challenges in the evolving TV distribution market.
Streaming has significantly altered traditional windowing strategies.
Distribution deals in 2025 lack the flexibility of past deals.
Some believe streaming services are now functioning more like regular TV.
Complicated market situations impact distribution strategies.
- Who
- TV distribution executives
- What
- Discussed the changing landscape of TV distribution.
- When
- During the Iberseries & Platino Industria conference.
- Where
- Madrid, Spain
- Why
- To analyze the impact of streaming on TV distribution and windowing strategies.
Pessimistic View
Optimistic View
Market Dynamics
Pessimistic View
The monetization curve has been destroyed, and flexibility in negotiations has diminished.
Optimistic View
The windowing system still offers opportunities for shows to stand out.
- Event
- Iberseries & Platino Industria
- Location
- Madrid, Spain
- Key Speakers
- Alexander Marín, David Atlan-Jackson, Al de Azpiazu
- Main Topic
- Challenges in international TV distribution