Archive · 2 Jun 2025
Term Insurance Tops Financial Choice for 31% of Indian Gen Zs
A recent study found that young adults in India, known as Gen Z, are choosing term insurance more than other life insurance options.
Term insurance is popular because it's simple, affordable, and offers long-term security.
Over half of those planning to buy term insurance are ready to spend over ₹2,000 each month.
Gen Z is also interested in health benefits when choosing insurance.
While they use the internet, they often prefer getting financial advice from agents or bank advisors.
The study surveyed people aged 21-28 across different cities in India to understand these trends.
Term insurance is the top financial choice for 31% of working Gen Z in India.
The study surveyed individuals aged 21–28 and found a shift towards financial protection.
57% of Gen Z planning to buy term insurance are willing to invest over ₹2,000 monthly.
1 in 4 Gen Zs opt for term insurance bundled with wealth plans.
53% prefer buying insurance through agents or bank advisors.
- Who
- Working Gen Zs (ages 21–28) in India.
- What
- A study revealed that 31% of Gen Z prefer term insurance.
- When
- The study was conducted recently.
- Where
- Across eight cities in India, including metro and non-metro areas.
- Why
- To understand the financial preferences of Gen Z.
- Focus Group
- Gen Z (21-28 year olds)
- Location
- India
- Term Insurance Preference
- 31%
- Monthly Investment Willingness
- 57% willing to invest > ₹2,000
- Primary Purchase Channel
- Agents/Advisors (53%)