Applause MD on Franchise Success: Familiarity and Novelty

Imagine your favorite TV show, but with new stories and characters you already know!

That's what franchises are like in the entertainment world, and they're very popular.

Applause Entertainment is making shows this way.

Sameer Nair, the boss, says people like what's familiar, like old characters, but also enjoy something new.

Shows like 'Criminal Justice' are successful because of this, creating a whole universe around beloved characters.

When creating these shows, the goal is to stay true to what made them successful and the stories they want to tell.

It's like a recipe where you keep the original ingredients but try a new variation.

And it's not just about the numbers but also creating stories that resonate with the audience!