Archive · 2 Jun 2025
TVS to Launch Norton Superbikes Starting in 2025
TVS Motor Company plans to bring Norton motorcycles to India, starting with a superbike.
They will launch the first motorcycle at a big show in 2025.
By the summer of 2026, they plan to release four models in countries like the UK, France, and India.
These bikes will be for people who like high-end things.
They will open special stores in big Indian cities.
The bikes will be made in both India and the UK, making it easier to trade parts and bikes between the two countries.
TVS is also working with BMW on bikes, and this collaboration may include Norton bikes too.
TVS Motor Company will launch Norton motorcycles, starting with a superbike at EICMA 2025.
Six Norton models are in advanced development, with four scheduled for release by summer 2026.
Norton will target India’s upper-middle-class and affluent buyers, positioning in the premium segment.
Premium Norton stores will open in major Indian cities in the first phase, offering the full range.
Production is expected in both India and the UK, supported by the India-UK Free Trade Agreement.
- Who
- TVS Motor Company, Norton, and affluent buyers in India and other countries.
- What
- TVS Motor Company is launching Norton motorcycles, starting with a superbike.
- When
- First launch at EICMA 2025; four models by summer 2026.
- Where
- Initially India, UK, and several European countries.
- Why
- To target the premium and luxury segment in India and expand TVS's offerings.
- Company
- TVS Motor Company
- Brand
- Norton Motorcycles
- First Launch
- EICMA 2025 (Superbike)
- Models by Summer 2026
- 4
- Target Market
- Upper-middle-class and affluent buyers
- Production Locations
- India and UK