Archive · 16 Jun 2025
ASICS Boosts India Manufacturing Amidst Import Hurdles
ASICS, a sports brand, is making more of its shoes in India because the government has new rules about importing them.
These rules mean they need special certifications.
To deal with this, ASICS is making more shoes in India, aiming for 40% local production.
They are also opening their own stores and plan to grow a lot this year.
The company is seeing success due to India's growing interest in sports and fitness.
The overall market for sports goods in India is also expected to grow significantly.
ASICS aims to increase India manufacturing to 40% due to import regulations.
Government mandates quality certifications for footwear, impacting imports.
ASICS plans to open its first brand-owned store in India this year.
The company projects 35-37% revenue growth in India for 2024-25.
The Indian sporting goods market is expected to double by 2030.
- Who
- ASICS, a sportswear company.
- What
- ASICS is increasing its manufacturing in India and expanding its retail presence.
- When
- ASICS plans to achieve 40% local production in the next few years and projects 35-37% revenue growth in 2024-25.
- Where
- India
- Why
- To ensure steady supply amid import regulations and capitalize on growing market.
- Local Production Goal
- 40%
- Current Local Production (FY24-25)
- 30%
- Revenue Growth Projection (FY24-25)
- 35%-37%
- FY23 Revenue
- 4.28 billion rupees ($49.7 million)
- Number of Franchise Stores
- ~125
- Target Store Openings
- Three franchise stores per month
- Projected Market Growth
- Double by 2030 to $58 billion