Archive · 10 Jan 2026
ICC Partners with Marriott for Global Cricket Events
The International Cricket Council (ICC) has teamed up with Marriott International to make cricket more popular around the world.
This partnership will last until 2029 and includes big cricket events like the T20 World Cup and the ODI World Cup.
Marriott's Bonvoy loyalty program will be the official accommodation partner for these events.
Both companies want to use this deal to reach more fans and make traveling to watch cricket easier and more fun.
Cricket is played in over 120 countries, and this partnership aims to make it even more global.
The deal also highlights the growing trend of sports tourism, where people travel to watch big sports events.
ICC and Marriott International have signed a long-term global partnership for ICC men’s events through 2029.
The partnership includes major tournaments like the T20 World Cup and the ODI World Cup in various countries.
Marriott Bonvoy will curate cricket-related content and host local events to engage its 260 million members.
The deal aims to expand cricket’s global reach and enhance the experience of traveling to watch matches.
The sports tourism market in India is projected to grow significantly, with cricket being a major driver.
- Who
- International Cricket Council (ICC) and Marriott International
- What
- Long-term global partnership for ICC men’s events
- When
- Announced on Friday, spanning events through 2029
- Where
- Global, with events in India, Sri Lanka, South Africa, Zimbabwe, Namibia, Australia, and New Zealand
- Why
- To make cricket more global and enhance sports tourism
ICC and Marriott
None
Partnership Duration
ICC and Marriott
Through 2029
None
None
ICC's Global Reach
ICC and Marriott
2 billion fans
None
None
Marriott's Global Presence
ICC and Marriott
140+ countries
None
None
Cricket's Global Reach
ICC and Marriott
120+ countries
None
None
Sports Tourism Market in India (FY25)
ICC and Marriott
₹9,200 crore
None
None
Projected Sports Tourism Market in India (2030)
ICC and Marriott
₹14,800 crore
None
None
Marriott Bonvoy Members
ICC and Marriott
260 million
None
None
ICC Revenue from Events (2024)
ICC and Marriott
$728.4 million
None
None
- Partnership Duration
- Through 2029
- ICC's Global Reach
- 2 billion fans
- Marriott's Global Presence
- 140+ countries
- Cricket's Global Reach
- 120+ countries
- Sports Tourism Market in India (FY25)
- ₹9,200 crore
- Projected Sports Tourism Market in India (2030)
- ₹14,800 crore
- Marriott Bonvoy Members
- 260 million
- ICC Revenue from Events (2024)
- $728.4 million
Sources
ICC signs Marriott as global sponsor as it seeks to make cricket more global
Marriott- ICC sign global partnership
ICC signs Marriott as global sponsor; third in month
