Archive · 30 May 2025
Digital Baths: Internet Trend Sees Celebrities' Photos "Dip" in Ganges
An entrepreneur is offering "digital baths" in the Ganges River by printing photos and dipping them in the water.
People send their photos via WhatsApp and pay a small fee.
This service started during a religious festival and has gained popularity, with many people, including celebrities and F1 fans, requesting the service.
It's a way for those who can't physically be there to participate in a traditional Hindu ritual.
An entrepreneur offers "digital baths" in the Ganges River for those unable to visit.
Customers send photos via WhatsApp to be printed and dipped in the river.
The service began during the Maha Kumbh Mela and costs ₹25 per photo.
Requests include celebrities, influencers, and Formula 1 fans.
The entrepreneur claims to use technology to facilitate this ritual.
- Who
- Prayagraj-based entrepreneur Deepak Goel.
- What
- Digital "baths" in the Ganges for those unable to visit in person.
- When
- Started during the Maha Kumbh Mela in January/February, ongoing since then.
- Where
- Prayagraj, at the Ganges River.
- Why
- To accommodate people, including the elderly and those who cannot travel, who wish to participate in the ritual.
- Entrepreneur
- Deepak Goel
- Location
- Prayagraj
- Photo Submission Method
- Cost Per Photo
- ₹25
- Location of 'Baths'
- Ganges River