Archive · 26 Aug 2026
Uorfi Javed Supports Kriti Sanon Amid Raksha Bandhan Ad Backlash
Kriti Sanon appeared in an advertisement about Raksha Bandhan.
She wore a blouse, cape, and draped skirt in the campaign.
Some people online said her outfit was not appropriate for the festival.
Kriti said festivals are about love and traditions, not just clothing.
Uorfi Javed agreed and said women should not be told what to wear.
The advertisement also showed Kriti tying a Rakhi to her brother and her pet dog.
The brand said it respected Indian culture and did not mean to upset anyone.
It removed the advertisement from its media platforms after the criticism.
Uorfi Javed defended Kriti Sanon after criticism of her outfit in a Raksha Bandhan advertisement.
The “Furever Sibling” campaign showed Sanon tying a Rakhi to her brother and pet dog.
Some social media users called Sanon’s off-white blouse revealing and unsuitable for the festival campaign.
Sanon said cultural connection should be judged by emotions and traditions, not women’s clothing.
The brand withdrew the advertisement and apologized if it had hurt cultural or religious sentiments.
- Who
- Actress Kriti Sanon, fashion personality Uorfi Javed, social media critics, and the unnamed brand behind the campaign.
- What
- A Raksha Bandhan advertisement featuring Sanon drew criticism over her outfit and was later withdrawn by the brand.
- When
- Sanon responded on August 25, and Uorfi shared her support on Wednesday, August 26; the year is not specified.
- Where
- The discussion took place on social media, while the advertisement appeared across the brand’s media platforms.
- Why
- Critics questioned whether Sanon’s outfit was suitable for a Raksha Bandhan campaign, while Sanon and Uorfi challenged judging women’s cultural respect by their clothing.
Critics Of The Advertisement
Supporters Of Sanon’s Outfit
Suitability for Raksha Bandhan
Critics Of The Advertisement
Some social media users said Sanon’s blouse resembled a bra or bikini and was unsuitable for a Raksha Bandhan campaign.
Supporters Of Sanon’s Outfit
Sanon and Uorfi argued that a woman’s clothing should not determine her respect for culture or traditions.
Meaning of Festival Culture
Critics Of The Advertisement
Critics questioned why Sanon was shown in a revealing outfit while celebrating the festival with her brother.
Supporters Of Sanon’s Outfit
Sanon said the essence of festivals lies in emotions and the meaning attached to traditions, adding that culture is not defined by a neckline.
Brand Response
Critics Of The Advertisement
The backlash led the brand to withdraw the advertisement from its platforms.
Supporters Of Sanon’s Outfit
The brand said it respected Indian culture and festivals, intended to include pets in the family celebration, and had not meant to hurt anyone’s sentiments.
- Campaign
- “Furever Sibling”
- Festival
- Raksha Bandhan
- Advertisement content
- Kriti Sanon tied a Rakhi to her brother and her pet dog.
- Outfit
- An off-white bralette-style blouse with a cape and draped skirt.
- Kriti Sanon’s response
- She said festivals derive meaning from emotions and traditions rather than clothing.
- Uorfi Javed’s response
- She said Sanon looked “perfectly decent and fine” and questioned judging women’s clothing.
- Brand action
- The brand removed the advertisement from all media platforms.