Archive · 17 Jan 2026
BTS Dominates K-pop Brand Rankings in January 2026
BTS is a very popular South Korean boy band.
In January 2026, two of its members, Jimin and Jungkook, were ranked number one and two in a list that measures how famous and well-liked boy band members are.
This list is made by a research group in South Korea.
The group also found that Jimin and Jungkook, along with another member named V, are among the youngest and richest people in South Korea because they own shares in a big company called HYBE.
The value of these shares went up a lot in 2025.
Other BTS members also made it to the top 30 of this list.
BTS is coming back with a new album called 'ARIRANG' and a world tour in 2026, which is making their fans very excited.
BTS members Jimin and Jungkook topped the January 2026 Boy Group Member Brand Reputation Rankings.
Jimin had a brand reputation index of 4,142,149, with a 32.74% increase from the previous month.
Jungkook secured the second position with a brand reputation index of 3,709,736, a 56.62% increase.
V, Jimin, and Jungkook are among South Korea's top 100 stock billionaires under 30, collectively holding 68,385 HYBE shares.
Other BTS members ranked in the top 30 include Jin (#4), V (#6), J-Hope (#10), Suga (#20), and RM (#26).
- Who
- BTS members, particularly Jimin and Jungkook
- What
- Topped the Boy Group Member Brand Reputation Rankings in January 2026
- When
- Survey conducted from December 17, 2025 to January 17, 2026
- Where
- South Korea
- Why
- Due to high consumer participation, media coverage, and positive public perception
- Top Ranked Members
- Jimin (#1), Jungkook (#2)
- Brand Reputation Index
- Jimin: 4,142,149, Jungkook: 3,709,736
- Stock Holdings
- V, Jimin, Jungkook collectively hold 68,385 HYBE shares
- Stock Value Increase
- 8.2 billion won from 2024 to 2025
- Survey Period
- December 17, 2025 to January 17, 2026
- Other Top BTS Members
- Jin (#4), V (#6), J-Hope (#10), Suga (#20), RM (#26)
- Positive Reactions
- Jimin: 91.87%
- Upcoming Album
- ARIRANG