Archive · 5 Nov 2025
MoEngage Secures $100 Million to Boost AI and Global Expansion
MoEngage is a company that helps other businesses communicate better with their customers using smart technology, especially Artificial Intelligence (AI).
They just received $100 million from investors like A91 Partners and Goldman Sachs.
This money will help them make their AI tools even smarter.
They also plan to grow their teams in North America and Europe to help more companies.
North America is already their biggest market.
Businesses use MoEngage to create campaigns and keep their customers happy.
This new money helps MoEngage keep improving its tools and reach more businesses around the world.
They have already helped over 300 companies, like SoundCloud.
This funding brings their total raised money to over $250 million.
MoEngage has secured $100 million in a new funding round led by A91 Partners and Goldman Sachs Alternatives.
The funds will be used to accelerate AI innovation within its customer engagement platform and expand its global presence.
The company is prioritizing expansion in North America, which is now its largest revenue contributor.
This funding brings MoEngage's total funding to over $250 million since its inception in 2014.
MoEngage aims to help B2C brands use AI for faster campaign launches and scaled conversions, moving beyond traditional marketing tools.
- Who
- Customer engagement platform MoEngage
- What
- Raised $100 million in a funding round
- When
- November 5, 2025
- Where
- Globally, with a focus on North America and EMEA expansion
- Why
- To accelerate AI innovation within its customer engagement platform and expand its global presence, particularly in North America and EMEA.
Previous Funding Report (Mint, April)
Current Funding Announcement
Funding Amount
Previous Funding Report (Mint, April)
MoEngage was reportedly preparing for a $150-180 million funding round.
Current Funding Announcement
MoEngage announced a $100 million funding round.
Valuation
Previous Funding Report (Mint, April)
The previous round was rumored to value the company at $800-850 million.
Current Funding Announcement
The current announcement does not specify the valuation for this $100 million round.
- Company
- MoEngage
- Funding Round
- $100 million
- Lead Investors
- A91 Partners, Goldman Sachs Alternatives
- Total Funding to Date
- Over $250 million
- Focus Areas
- AI innovation, global expansion (North America, EMEA)
- Customer Base
- Over 300 enterprises worldwide, including SoundCloud
- Founding Year
- 2014
