Mamaearth Co-founder: 'Biggest risk in business' is outdated strategies

Ghazal Alagh, from Mamaearth, said the biggest business risk is not keeping up with changes.

She pointed out that companies like Kodak, BlackBerry, and Blockbuster failed because they stuck with old ideas instead of trying new ones.

Kodak was great at film, but missed digital cameras.

BlackBerry was good at keyboards, but didn't see the rise of touchscreens.

Blockbuster could have bought Netflix but was focused on late fees.

Alagh suggests businesses need to change with what customers want and with new technology to succeed.