Archive · 1 Aug 2025
Specta, CRY, and Sudarsan Pattnaik Team Up for Children's Art
Specta and CRY are working together to help kids in need by supporting their art skills.
They teamed up with sand artist Sudarsan Pattnaik, who made a sand sculpture to show the importance of creativity.
Money from Specta's new product line will help buy art supplies and organize workshops for children.
The goal is to give kids a chance to express themselves and dream big through art, just like Pattnaik did when he was a child.
Specta and CRY collaborate with Sudarsan Pattnaik for the 'Colouring Dreams' campaign.
The campaign aims to support the artistic development of children in underserved areas.
Pattnaik created a live sand sculpture at Niladri Beach in Puri, Odisha.
Proceeds from Specta's Pastel Poise collection sales will support the initiative.
CRY will use the funds to provide art materials and workshops for children.
- Who
- Specta Quartz Surfaces, CRY (Child Rights and You), and Sudarsan Pattnaik.
- What
- A campaign, 'Colouring Dreams of India’s Children', supporting children's artistic development.
- When
- The campaign launched with the collaboration with Sudarsan Pattnaik.
- Where
- Puri, Odisha, India
- Why
- To support the artistic development of children in underserved areas and provide them with tools to express creativity.
- Campaign Name
- Colouring Dreams of India’s Children
- Partners
- Specta, CRY, Sudarsan Pattnaik
- Primary Goal
- Support artistic development of underserved children
- Location of Sand Art
- Niladri Beach, Puri, Odisha
- Organization
- CRY (Child Rights and You)
- Product Supporting Campaign
- Specta's Pastel Poise collection