Archive · 31 Oct 2025
US Consumers Set Record $13.1 Billion for Halloween 2025
Americans are planning to spend more money on Halloween this year than ever before, about $13.1 billion!
Even though prices for things like candy and decorations might be higher, more people are still getting excited to celebrate.
The most popular things to buy are candy, costumes, and decorations for their homes.
Many people are also planning to carve pumpkins and go to parties.
To save money, some shoppers are buying their Halloween items early or shopping at discount stores.
More than half of the people celebrating will dress up themselves or their pets in fun costumes.
US consumers are projected to spend a record $13.1 billion on Halloween in 2025.
Candy, costumes, and decorations are the top spending categories, totaling $3.9 billion, $4.3 billion, and $4.2 billion respectively.
Despite price hike concerns, 73% of consumers plan to celebrate Halloween, a slight increase from last year.
More than 49% of shoppers started buying Halloween items in September or earlier to budget effectively.
Discount stores are the most popular shopping destination, followed by costume shops and online retailers.
- Who
- US consumers
- What
- Spending a record $13.1 billion on Halloween purchases including candy, costumes, and decorations.
- When
- Halloween 2025
- Where
- United States
- Why
- Increased participation in Halloween activities and traditions despite concerns about price hikes and tariffs.
- Total Halloween Spending (2025 Est.)
- $13.1 billion
- Average Spending Per Person (2025 Est.)
- $114.45
- Candy Spending (2025 Est.)
- $3.9 billion
- Costume Spending (2025 Est.)
- $4.3 billion
- Decoration Spending (2025 Est.)
- $4.2 billion
- Percentage of Consumers Celebrating
- 73%
- Top Shopping Destination
- Discount stores (42%)
