Archive · 19 Jun 2025
Term Insurance Preferred by Indian Women, Survey Finds
A recent survey looked at what Indian moms want in insurance plans.
Many moms are looking for term insurance to ensure financial security for their kids.
They worry about things like their kids' education and what will happen if something unexpected occurs.
The plans that they want cover serious illnesses, too.
They like that the plans could change as their kids grow up and provide health management services.
The goal is to make sure children are financially safe and can pursue their education if something were to happen to their parents.
A Bajaj Allianz study reveals that 46% of Indian women prefer term insurance to secure their child's future.
61% of mothers prioritize financial stability for their children in case of unforeseen events.
73% of mothers are concerned about funding their child’s education.
87% of women find critical illness coverage in term plans highly appealing.
Women desire flexibility, maturity benefits, and health management services in term insurance.
- Who
- Bajaj Allianz Life Insurance, in collaboration with Pixis Global and Quals.AI, conducted the study.
- What
- A study reveals that a growing number of Indian women consider term insurance as the most effective financial solution to secure their child’s future.
- When
- The study was conducted in 2025.
- Where
- Across metro, Tier 1, and Tier 2 cities in India.
- Why
- To understand women's financial priorities and their preferences for term insurance.
Current Term Insurance Offerings
Desired Features
Desired Features
Current Term Insurance Offerings
Women noted lack of flexibility to adjust coverage, absence of maturity benefits, and complex claim processes as major deterrents.
Desired Features
Women desire more flexibility in term plans including the ability to increase coverage as life events unfold.
- Study Name
- Women Term Survey 2025
- Organization
- Bajaj Allianz Life Insurance
- Main Finding
- Term insurance is the preferred choice for women to secure their child's future.
- Women preferring term insurance
- 46%
- Mothers concerned about education
- 73%
- Mothers prioritizing financial stability
- 61%
