Archive · 27 Jan 2026
PhonePe Pivots Strategy Ahead of IPO
PhonePe, a leading fintech company in India, is getting ready to go public.
Before this big step, they are making some changes to their business.
They have stopped offering services like rent payments and real money gaming because of new rules.
These changes will reduce their revenue by about ₹1,500 crore, but PhonePe believes this is necessary for long-term growth.
They are focusing more on services like lending, insurance, and their own app store.
This way, they can offer more financial services to their users and make money in different ways.
The company is also showing that they are ready for the IPO by having enough cash reserves and improving their financial performance.
PhonePe's revenue rose 40% year-on-year to ₹7,114 crore in FY25, with ₹3,918 crore in H1 FY26.
The company discontinued credit card rent payments and real money gaming (RMG) due to regulatory changes, impacting revenue by ₹1,500 crore.
PhonePe is pivoting to focus on merchant services, lending distribution, insurance, wealth management, and its own app store.
The IPO is a 100% Offer for Sale (OFS), indicating sufficient cash reserves and improving cash flows.
PhonePe aims to position itself as a diversified, data-driven, full-stack fintech platform ahead of its public listing.
- Who
- PhonePe
- What
- Strategic pivot and IPO preparation
- When
- FY25 and H1 FY26
- Where
- India
- Why
- To ensure long-term sustainability and regulatory compliance
- Revenue (FY25)
- ₹7,114 crore
- Revenue (H1 FY26)
- ₹3,918 crore
- Adjusted EBITDA (H1 FY26)
- ₹254 crore
- Bank Balances (March 2025)
- ₹6,300 crore
- Rent Segment Revenue (FY25)
- ₹1,262 crore
- RMG Revenue (FY25)
- ₹245 crore
- RMG Revenue (H1 FY26)
- ₹71 crore
- UPI Market Share
- 47%