Archive · 4 Aug 2025
Ather Faces Supply Challenges Amidst Sales Growth
Ather Energy, an electric scooter maker, might have a problem because they can't get some important parts.
They expect to send fewer scooters to dealers for about a week.
Even though they lost less money in the last three months and made more money selling scooters, this problem could slow them down.
They are trying to find different parts to fix the problem and have been developing their technology to find a solution.
They are also gaining market share compared to last year.
Ather Energy expects a seven-day shortfall in dealer dispatches due to a rare earth magnet crisis.
The company's Q1 losses narrowed to ₹178 crore, while revenue jumped 79% to ₹644 crore.
Vehicle volumes increased 97% to 46,078 scooters.
Ather's market share in July was 15.77%, with sales of 16,231 units.
The company is exploring alternatives to mitigate the impact of the rare earth magnet crisis.
- Who
- Ather Energy.
- What
- Ather Energy expects a supply shortfall due to rare earth magnet issues.
- When
- July-September period (Q2).
- Where
- India.
- Why
- Rare earth magnet supply issues impacting production.
Ather Energy's Perspective
Market Concerns
Impact of Rare Earth Magnet Crisis
Ather Energy's Perspective
Ather is focused on R&D to solve the magnet crisis.
Market Concerns
The rare earth magnet crisis could hinder production and sales.
- Net Loss (Q1)
- ₹178 crore
- Revenue (Q1)
- ₹644 crore
- Vehicle Volume Growth
- 97%
- Market Share (July)
- 15.77%
- Share Price Increase
- 15%
