Archive · 6 Jan 2026
Samsung Unveils 2026 TV Lineup
Samsung showed off its new TVs for 2026.
They have bigger screens, some over 100 inches, and use new technology to make colors more accurate.
They also have brighter OLED screens and use AI to help you control the TV and adjust the sound.
Samsung wants to be the best TV maker and is competing with other companies like LG.
They also have special TVs that look like wall art, which now come in bigger sizes.
Samsung also introduced AI features in refrigerators, like recognizing items and making recipe recommendations.
Samsung unveiled its 2026 home theater lineup at CES in Las Vegas, featuring bigger screens, brighter OLEDs, and AI features.
New LCD TVs use Micro RGB technology for improved color accuracy, with sizes ranging from 55 inches to 130 inches.
Samsung's OLED TVs, including the S95H and S90H series, offer improved brightness and low-glare screens.
AI features include compatibility with multiple AI agents and an AI Sound Controller for adjusting dialogue, music, and sound effects.
Samsung also introduced a larger 98-inch version of The Frame lifestyle TV and integrated HDMI inputs directly into the TV set.
- Who
- Samsung Electronics Co.
- What
- Unveiled 2026 home theater lineup with bigger screens, brighter OLEDs, and AI features.
- When
- January 5, 2026
- Where
- Las Vegas, at the CES technology conference
- Why
- To cement its position as the leading TV maker and adapt to the shift toward jumbo televisions.
Samsung's Strategy
Competitors' Strategy
Market Leadership
Samsung's Strategy
Samsung aims to cement its position as the leading TV maker by introducing innovative technologies like Micro RGB and AI features.
Competitors' Strategy
Competitors like LG focus on OLED technology to maintain their market share and offer deeper blacks and punchier contrast.
- Company
- Samsung Electronics Co.
- Event
- CES technology conference
- Location
- Las Vegas
- Key Technologies
- Micro RGB, OLED, AI
- Screen Sizes
- 55 inches to 130 inches
- AI Features
- AI Sound Controller, AI agents
- OLED Brightness Increase
- 35%
- Lifestyle TV
- The Frame, Frame Pro
- CES Attendance
- Over 142,000 attendees
Sources
Samsung unveils 2026 TV lineup with bigger screens, brighter OLEDs and AI
Consumer Electronics Show 2026: Samsung Unveils Vision To Become 'AI Companion' Across Entire Product Lineup
Samsung unveils jumbo-sized TVs with richer colours, brings AI across the smart home
LG Wallpaper TV returns at CES 2026 with 9mm thinness, LG Gallery+, and more
CES 2026: Samsung unveils world’s first 130-inch Micro RGB TV, everything we know so far
LG Launches Wallpaper TV at CES 2026, Claims It Is World's Thinnest
Samsung Sets the Stage at CES 2026 With a 130-Inch micro RGB TV and a Bold AI-Driven Vision
Samsung unveils world’s largest 130 inch Micro RGB TV at CES 2026
CES 2026 live updates: The biggest launches, gadgets, and tech trends
LG brings back wallpaper TV with a brighter, sharper W6 OLED
Samsung Display brings OLED tech to robots and laptops, here’s what it means
Samsung unveils 130 inch Micro RGB TV, Music Studio, AI home appliances, and more at CES 2026
