Archive · 3 Aug 2026
Uttar Pradesh CM Calls Shravan Month a Cleanliness Campaign
The chief minister of Uttar Pradesh, Yogi Adityanath, wrote a letter to the people of the state.
He asked them to use the holy month of Shravan to keep the state clean, save water, protect the environment, and help each other.
He talked about how the Hindu god Shiva is a symbol of caring for nature.
He also mentioned that the state has built many water tanks called Amrit Sarovars and that a society in Lucknow is reusing water from air conditioners.
He ended the letter with the phrase "Jal hi jeevan hai," which means "Water is Life."
CM Yogi Adityanath urges Uttar Pradesh citizens to dedicate Shravan month to service, cleanliness, water conservation, environmental protection and social harmony.
He links Lord Shiva worship with ecological awareness, citing Samudra Manthan and Shiva's poison consumption as a symbol of sacrifice.
The CM highlights water's importance, citing nearly 20,000 Amrit Sarovars and a Lucknow society's rainwater harvesting initiative.
He promotes community meals after paddy transplantation and temple gatherings to strengthen service and social participation.
The message ends with the slogan "Jal hi jeevan hai" (Water is Life).
- Who
- Uttar Pradesh Chief Minister Yogi Adityanath
- What
- Urged citizens to dedicate Shravan month to service, cleanliness, water conservation, environmental protection and social harmony
- When
- During the holy month of Shravan
- Where
- Uttar Pradesh, India
- Why
- To promote public welfare, respect for labour, collective responsibility and ecological consciousness
- Event
- Shravan month campaign for cleanliness and water conservation
- Leader
- Uttar Pradesh Chief Minister Yogi Adityanath
- Initiatives
- Nearly 20,000 Amrit Sarovars, Lucknow rainwater harvesting
- Slogan
- Jal hi jeevan hai (Water is Life)
- Focus Areas
- Service, cleanliness, water conservation, environmental protection, social harmony