India's Informal Watchdogs Challenge Consumer Brands

In India, some people like Revant Himatsingka are using social media to expose misleading claims made by food and supplement brands.

They started a movement called 'Label Padhega India' to encourage people to read and understand food labels.

This movement has gained a lot of support and has made some brands reduce sugar and change their ingredients.

However, there are also some brands that try to trick people by paying for fake good reviews.

Despite this, more and more people are relying on these watchdogs and online communities to make informed decisions about what they buy.

This has led to a shift in consumer trust from regulators and brands to these informal watchdogs.