Archive · 25 Dec 2025
India's affluent embrace concierge services for premium lifestyle
In India, many wealthy people are hiring special helpers called concierges to make their lives easier.
These concierges don't just do simple tasks; they help with important decisions, provide continuous support, and give access to special services.
Companies like LesConcierges, which started in 1998, help banks and luxury brands offer these services to their rich customers.
The wealthy pay a lot of money every year for these services, sometimes up to ₹15 lakh.
This is because they want someone to take care of everything for them, so they can enjoy their lives without worrying about small details.
India's affluent are increasingly using premium concierge services for lifestyle management.
LesConcierges, a legacy player, operates B2B, servicing 150+ clients across 600+ sites.
Concierge services focus on judgment, continuity, access, and accountability, not task-based monetization.
Annual subscriptions range from ₹3-5 lakh, with higher fees for ultra-high-net-worth individuals (UHNIs).
UHNIs are defined as individuals with assets over $30 million, while high-net-worth individuals (HNIs) have assets over $1 million.
- Who
- Affluent Indians, including UHNIs and HNIs
- What
- Adoption of premium concierge services
- When
- Ongoing trend
- Where
- India
- Why
- Desire for personalized, high-end lifestyle management
- LesConcierges
- Founded in 1998, operates B2B, services 150+ clients
- Subscription Range
- ₹3-5 lakh annually, up to ₹15 lakh for UHNIs
- UHNI Definition
- Assets over $30 million
- HNI Definition
- Assets over $1 million
- Services
- Judgment, continuity, access, accountability