Archive · 23 Sep 2025
Annapurna Group Expands Nationally, Leveraging FMCG Legacy
Annapurna Group, a food company that's been around since 1952, is growing!
They make foods known for their quality and trust.
They're starting to sell their products all over India, expanding from the East.
They're launching first in North India with their Cow Ghee, with Shehnaz Gill as the face of the campaign.
They want to keep their products pure and nutritious and plan to expand their offerings and country-wide presence over the next few years to achieve multifold growth.
Annapurna Group is expanding nationally, starting with North India.
The FMCG brand has a 70-year legacy.
Annapurna Group is experiencing 15-18% CAGR.
Shehnaz Gill is the brand ambassador for the Cow Ghee launch.
The company aims for multifold growth over three years.
- Who
- Annapurna Group
- What
- Annapurna Group is expanding nationally.
- When
- Starting in 2025, over the next three years.
- Where
- Starting in North India, then South and West India.
- Why
- To make nutritious food accessible and meet consumer demand, aiming for multifold growth.
- Company
- Annapurna Group
- Industry
- FMCG
- Founded
- 1952
- CAGR
- 15-18%
- Expansion Focus
- North India
- Brand Ambassador
- Shehnaz Gill
