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Practical Magic 2 Targets Strong Global Fall Box Office Opening
Practical Magic 2 is a new movie about a family of witches.
It continues the story from the 1998 film starring Sandra Bullock and Nicole Kidman.
Warner Bros.
expects it to make between $58 million and $63 million around the world in its first weekend.
About $40 million of that could come from North America.
The rest is expected to come from other countries.
Many older fans and younger women are interested in seeing the sequel.
However, critics have given the movie low scores so far.
The original movie was also not popular with critics when it was released.
Several other movies and a concert documentary will compete for moviegoers this weekend.
Warner Bros. projects Practical Magic 2 will open to $58 million-$63 million worldwide.
The sequel is expected to earn about $40 million domestically and $18 million-$23 million overseas.
The film will open in 77 territories, including France, Germany, Australia, Brazil, Mexico, Spain and the United Kingdom.
Strong interest among women over 25 and younger female fans could push the sequel above current projections.
Other weekend releases include Hope, Runner, The Uprising and Oasis: Don’t Look Back at Anger.
- Who
- Warner Bros. is releasing Practical Magic 2, a sequel starring the returning franchise leads Sandra Bullock and Nicole Kidman.
- What
- The film is projected to earn $58 million-$63 million globally during its opening weekend.
- Where
- The film will open in North America and 77 overseas territories, but not China.
- When
- It is scheduled for its fall opening weekend, with previews beginning Thursday at 2 p.m.
- Why
- Warner Bros. is counting on interest from fans of the original film, particularly women over 25 and younger female audiences.
Optimistic Outlook
Cautious Outlook
Opening performance
Optimistic Outlook
The sequel could outperform its projections because the original has developed a devoted following among millennials and Gen-Z women, with especially strong first-choice interest among women over 25.
Cautious Outlook
Warner Bros.' official North American projection is $30 million-$35 million, and the film is not expected to match the larger success of The Devil Wears Prada 2.
Audience versus critics
Optimistic Outlook
The original film also received a low critics score but later endured in Warner Bros.' library and on HBO Max, helping generate interest in the sequel.
Cautious Outlook
Practical Magic 2 currently has a 34% Rotten Tomatoes critics score, suggesting that critical reception may limit its broader appeal.
Franchise history
Optimistic Outlook
The sequel benefits from recognition of the 1998 film and the return of a multi-generational witch-family story.
Cautious Outlook
The original opened to only $13.1 million domestically and finished with $94.4 million worldwide, providing a relatively modest theatrical benchmark.
Key facts
- Projected global opening
- $58 million-$63 million
- Projected domestic opening
- Approximately $40 million; Warner Bros. estimates $30 million-$35 million in North America
- Projected international opening
- $18 million-$23 million across 77 territories
- Domestic theater count
- About 4,000 locations
- Production budget
- A reported net $75 million before prints and advertising
- Current Rotten Tomatoes critics score
- 34%
- Original film worldwide total
- $94.4 million
Sources
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