Archive · 22 Sep 2025
Apple's iPhone Air Unveiled: Thinner Design, Higher Price
Apple has released the iPhone Air, which is thinner than past models, but with a higher price tag.
It costs nearly $1,000.
The company is using aluminum instead of the more expensive titanium.
The new phone has some trade-offs to make it slimmer.
It's an attempt to get people to upgrade.
Apple also announced updates to its regular iPhones.
It’s an attempt to make people want the new phones.
Apple unveiled the iPhone Air, a thinner smartphone.
The iPhone Air is priced at $999 (₹88,000).
The phone uses aluminum instead of the titanium found in previous models.
The iPhone 17 and iPhone 17 Pro were also announced.
Price increases may cause customers to keep their devices longer.
- Who
- Apple
- What
- Unveiled the iPhone Air
- When
- Recently
- Where
- Cupertino, California
- Why
- To introduce a new smartphone design.
Consumer Perspective
Apple's Perspective
Value for money
Consumer Perspective
Consumers may question the value as prices rise.
Apple's Perspective
Apple aims to boost sales through price increases.
Innovation
Consumer Perspective
Some may feel the new phones lack significant innovation.
Apple's Perspective
Apple continues to make incremental improvements and introduce new designs.
- Product
- iPhone Air
- Price
- $999 (₹88,000)
- Design
- Thinner than previous models
- Material
- Aluminum (instead of titanium)
- Models
- iPhone 17 and 17 Pro announced
Sources
How Apple built the super-thin iPhone Air: Teardown report reveals details
Thinnest yet strongest? The iPhone Air passes in JerryRigEverything’s durability test
Apple Foldable iPhone to resemble two iPhone Airs side by side, launch expected in 2026: Mark Gurman
