Archive · 3 Jun 2025
FITPASS Launches D2C Brands, Eyes Expansion Across India
Imagine a company called FITPASS that helps people get fit and healthy.
They're like a gym, but they also offer online workouts, nutrition advice, and even doctor visits!
They're now making new products, like smart exercise equipment and special food plans, that people can buy directly.
Last year, they got a lot of new customers, and their business is growing super fast.
They have partnerships with many places to reach people everywhere.
It's like they're bringing fitness to your home!
They are also really good at keeping their customers happy.
This way, more people stick with them.
FITPASS is launching two new direct-to-consumer (D2C) brands in smart fitness equipment and uniquely Indian nutrition.
The company reported over ₹174 crore in annual run rate and 205% year-on-year growth in FY25.
FITPASS 360, a comprehensive subscription package, generated over ₹3 crore in sales.
Partnerships with brands expanded its footprint to 573 cities across India.
78% of FITPASS members renew their subscriptions, compared to traditional gym dropout rates.
- Who
- FITPASS, a fitness and wellness platform.
- What
- FITPASS is launching two new D2C brands in smart fitness equipment and nutrition, expanding its services, and focusing on customer satisfaction.
- When
- The company is currently scaling up its operations with a 205% year-on-year growth in FY25.
- Where
- India.
- Why
- To expand its wellness offerings, increase its national reach, and tap into the growing demand for fitness and nutrition solutions.
- Annual Run Rate
- ₹174 crore
- FY25 YoY Growth
- 205%
- New Members Last Year
- Over 4 million
- Fitness Centers
- 8,100
- Cities of Operation
- 573
- Subscription Renewal Rate
- 78%