Archive · 22 Sep 2026
Lovebirds Reimagises Indian Fashion Beyond Familiar Postcard Stereotypes
Lovebirds is an Indian fashion label created by Gursi Singh and Amrita Khanna.
It showed a new collection at London Fashion Week.
Instead of using famous postcard images of India, the designers used familiar everyday objects.
These included old matchboxes, school charts, soap boxes, and painted photo backdrops.
One important design came from the old “Ideal Boy” school posters many children knew.
The designers also used traditional Indian fabrics and worked with printing artisans.
They made the clothes look modern, simple, and carefully crafted.
The collection presented Indian culture through personal memories rather than common stereotypes.
Lovebirds debuted at London Fashion Week with its Spring/Summer 2027 collection, “India: IYKYK.”
The collection replaced familiar Indian imagery with references to matchboxes, chintz, school charts, soap boxes, and studio backdrops.
Designers Gursi Singh and Amrita Khanna reworked “Ideal Boy” motifs from 1970s and 1980s school graphics.
Artisans disrupted traditional chintz printing and hand-brushed the fabric for irregular, textured surfaces.
Tussar, dupion silk, frayed brocades, modern tailoring, and sharp menswear shaped the collection’s restrained aesthetic.
- Who
- Indian design studio Lovebirds and its founder-designers Gursi Singh and Amrita Khanna.
- What
- Lovebirds presented its Spring/Summer 2027 collection, “India: IYKYK,” at its London Fashion Week debut.
- When
- For the Spring/Summer 2027 fashion season.
- Where
- London Fashion Week, with textiles sourced from weavers in Banaras and Kutch.
- Why
- To present a more intimate and contemporary view of Indian culture by moving beyond familiar postcard clichés.
- Label
- Lovebirds
- Designers
- Gursi Singh and Amrita Khanna
- Collection
- Spring/Summer 2027, “India: IYKYK”
- Event
- London Fashion Week debut
- Key motif
- The Adarsh Balak, or “Ideal Boy,” school chart
- Featured textiles
- Chintz, tussar silk, dupion silk, and frayed brocades
- Craft process
- Disrupted block printing and hand-brushing by artisans