1 week ago
Amaal Mallik Accuses Rivals of Paid PR Against Yeh Awarapan
Amaal Mallik made two posts about his song “Yeh Awarapan.”
The song is part of the film Awarapan 2.
He said some unnamed people in the industry tried to make the song look bad using paid publicity.
He did not say who was behind the alleged campaign.
Amaal believes music should be judged by the feelings it creates, not only by numbers or online promotion.
He said he chose not to copy the music from the older Awarapan film.
He also praised the new versions of two songs from that film.
Amaal said the song and film found support despite the criticism.
Amaal Mallik defended “Yeh Awarapan,” his song from Awarapan 2, in two lengthy Instagram posts.
He accused unnamed industry rivals of running a paid PR campaign to create negativity around the song.
Mallik said emotional connection and artistic impact matter more than streams, data, marketing budgets or manufactured hype.
He explained that he intentionally avoided recreating the original Awarapan sound, instead blending glam rock, Sufi writing and Bollywood melancholy.
Mallik said Awarapan 2’s box-office success and the song’s reception showed that art and audience love can outlast promotional tactics.
- Who
- Composer and singer Amaal Mallik, discussing his song “Yeh Awarapan” and unnamed industry rivals.
- What
- Mallik defended the song and accused unnamed sections of the music and film industry of trying to undermine it through alleged paid PR.
- Where
- In two posts on Instagram, including an Instagram Story.
- When
- The comments were made during the song’s current release period; Mallik described the preceding three weeks as difficult.
- Why
- He said he wanted to defend the song’s artistic value and reject comparisons based mainly on streams, data, marketing and manufactured hype.
Key facts
- Song
- “Yeh Awarapan” from Awarapan 2
- Speaker
- Amaal Mallik
- Allegation
- Mallik alleged that unnamed rival elements ran a paid PR campaign against the song.
- Artistic approach
- He described the song as combining alternative glam rock, Sufi writing and Bollywood melancholy.
- Original-film comparison
- Mallik said he deliberately avoided recreating the original Awarapan sound.
- Film performance
- The article says Awarapan 2 has significantly outperformed the 2007 original at the box office.
- Related songs
- Mallik praised the new versions of “Tera Mera Rishta” and “Toh Phir Aao”.
Quotes
Amaal Mallik
Composer and singer who created “Yeh Awarapan” for Awarapan 2
“Thank you for all the LOVE & the HATE that couldn’t do s*** to my legacy or my baby #YehAwarapan. They tried to BURY us but didn’t realise that we were SEEDS.”
indianexpress.com
“MY SONGS are my BABIES, and TRUST me when I say I’m a DANGEROUS DAD.”
indianexpress.com
Sources
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