Archive · 8 Dec 2025
Virat Kohli Partners with Agilitas Sports
Virat Kohli, a famous Indian cricketer, has decided to work with a new sportswear company called Agilitas Sports.
He used to work with Puma for a long time, but now he wants to support this new Indian company.
Agilitas is planning to make and sell sportswear, and they will also take care of Kohli's One8 brand.
This means One8 will get a new look and be sold in more stores.
Kohli thinks Agilitas has great ideas and people, and he wants to be part of their growth.
He even turned down a big offer from Puma to do this.
Kohli has invested about ₹40 crore in Agilitas, which was founded by former Puma India executives and is backed by big investors.
Virat Kohli announced a partnership with Agilitas Sports on December 8, 2024.
He ended his eight-year deal with Puma, worth Rs 110 crore, to invest in Agilitas.
Agilitas plans to build a complete sportswear ecosystem and manage Kohli's One8 brand.
Kohli turned down a Rs 300 crore renewal offer from Puma to join Agilitas.
Agilitas aims to develop One8 into a global brand and expand its presence in stores.
- Who
- Virat Kohli, Indian cricketer and former Puma brand ambassador
- What
- Announced partnership with Agilitas Sports and ended deal with Puma
- When
- December 8, 2024
- Where
- India
- Why
- To invest in and promote Agilitas Sports, a new Indian sportswear startup
Virat Kohli's Decision
Puma's Offer
Partnership Choice
Virat Kohli's Decision
Kohli chose to partner with Agilitas Sports, investing in a minority stake for about ₹40 crore, driven by their potential and shared vision.
Puma's Offer
Puma offered Kohli a ₹300 crore renewal deal, which he declined to pursue the Agilitas partnership.
- Athlete
- Virat Kohli
- New Partner
- Agilitas Sports
- Previous Partner
- Puma
- Announcement Date
- December 8, 2024
- Agilitas Founders
- Abhishek Ganguly, Atul Bajaj, Amit Prabhu
- One8 Brand
- Managed by Agilitas
- Puma Deal Duration
- 8 years (2017-2024)
- Puma Deal Value
- Rs 110 crore
- Kohli's Investment
- ₹40 crore
- Agilitas Investors
- Nexus Venture Partners, Convergent Finance LLP, individual investors