Archive · 27 Oct 2025
NBC News Launches Marketing Campaign Focused On Facts
NBC News has launched a new advertising campaign to try and win back trust from people who are losing faith in the news.
The campaign is called "Facts.
Clarity.
Calm" and features images of NBC News personalities.
The goal is to provide clear, trustworthy reporting so people can form their own opinions.
The campaign is appearing during NFL games, on streaming services, in newspapers, and even on billboards in places like Times Square.
The news network listened to what people said, and heard that they want reliable news and calm discussions.
NBC News unveiled a new marketing campaign to address low trust in news.
The campaign's slogan is "Facts. Clarity. Calm."
The marketing will appear on TV, streaming platforms, print, digital, and billboards.
The campaign was created by DNA&STONE.
The focus is on providing trustworthy reporting and civil discourse.
- Who
- NBC News
- What
- Launched a marketing campaign promoting "Facts. Clarity. Calm"
- When
- Announced on Monday
- Where
- National television, streaming platforms, print, digital, Times Square
- Why
- To address low trust in news media.
- Campaign Slogan
- Facts. Clarity. Calm
- Focus
- Addressing low trust in news media
- Marketing effort duration
- First significant effort in years
- Campaign's goal
- Empowering people to make up their own minds
- Created By
- DNA&STONE