Archive · 28 May 2025
SA20 T20 Cricket League Soars With Record-Breaking Season
The SA20 cricket league in South Africa just finished its third season, and it was a huge success!
Lots of people came to watch the games in person, with many matches completely selling out.
More people also watched on TV and online from all over the world.
The league is also helping young people through programs that give them opportunities to learn and play cricket, and they raised money for programs that help kids facing challenges.
SA20 is becoming a big deal in the world of cricket!
SA20 Season 3 saw record-breaking attendance with over 400,000 fans.
The league experienced a 70% surge in sold-out fixtures.
Viewership on SuperSport increased by 47%, with the opening match being the most-watched season opener.
Global viewership increased by 37%, with strong numbers from India, the UK, and the US.
The league also saw substantial growth in digital engagement and media value.
- Who
- SA20, a T20 cricket league.
- What
- The SA20 league had a successful third season with increased attendance, viewership, and engagement.
- When
- The third season recently concluded.
- Where
- South Africa, with matches played across multiple venues.
- Why
- The season aimed to increase its viewership and fan engagement and promote youth development through sports.
- Attendance
- Over 400,000 fans attended matches across six venues
- Sold-Out Fixtures
- 70% surge, including a full house for the final for the third year running
- Stadium Experience Rating
- 93% of attendees rated their stadium experience as "excellent"
- Season Opener Viewership Increase
- 47% rise on SuperSport
- Global Viewership Increase
- 37%
- Social Media Followers Growth
- 62%
- Media Value Increase in South Africa
- 30%
- Media Value Increase in India
- 96%