Archive · 3 Dec 2025
Zerodha invests in Tijori for investor intelligence tools
Zerodha, a big company that helps people buy and sell stocks, has put $5 million into a research platform called Tijori.
This is because more of Zerodha's customers are now interested in buying and holding stocks and mutual funds instead of actively trading.
Tijori is going to use this money to make special tools that help people make better decisions about investing.
These tools use artificial intelligence to give really good information.
Zerodha hopes this will help them serve not just regular people but also big companies that manage lots of money.
Tijori is also planning to expand to the US and wants to have more business customers than regular people using their tools in the future.
Zerodha has invested $5 million in Tijori to build AI-driven investor intelligence tools.
80-85% of Zerodha's customers are focused on cash equities and mutual funds.
Tijori plans to expand its enterprise offerings, aiming for 60% enterprise and 40% retail customers.
Mutual fund inflows have seen significant growth, peaking at ₹1,18,986.10 crore in October-December 2024.
Tijori is developing enterprise-grade products to cater to institutional clients like asset managers and mutual funds.
- Who
- Zerodha, a discount broking firm, and Tijori, a research platform
- What
- Zerodha has invested $5 million in Tijori to build investor intelligence tools
- When
- The shift in Zerodha's customer base began in 2016, with recent investments and plans for future expansion
- Where
- India, with plans to expand to the US
- Why
- To move beyond retail trading and strengthen products for cash-market and mutual fund investors, and to cater to institutional clients
- Zerodha's Customer Base
- 1.6 crore customers, 80-85% focused on cash equities and mutual funds
- Equity Assets under Zerodha
- ₹6 trillion
- Zerodha's Retail Exchange Volumes
- 15% of daily retail exchange volumes
- Tijori's Customer Mix
- 80-90% retail, expected to shift to 60% enterprise and 40% retail
- Mutual Fund Inflows
- ₹1,18,986.10 crore in October-December 2024, ₹1.06 trillion in July-September 2025