Archive · 7 Aug 2026
IIM Ahmedabad Publishes Case Study On Abhinandan Lodha's Business Model
The House of Abhinandan Lodha is a big company in India that sells land.
The company is called India's largest branded land developer.
A famous business school, IIM Ahmedabad, wrote a study about how the company works.
The study is named 'HoABL: Ready for Scaling Up.'
It explains how the company uses the internet and new technology to make buying land easier.
The company wants people to see land as a way to build wealth over a long time.
Two professors who teach at business schools wrote the study together.
The leader of the company, Abhinandan Lodha, said he feels honored by the study.
He hopes it will inspire other people to start new businesses.
The company started in 2020 and is not related to another company called Lodha Group.
IIM Ahmedabad's Case Centre published 'HoABL: Ready for Scaling Up,' a case study on The House of Abhinandan Lodha (HoABL).
HoABL is described as India's largest branded land developer, having created the branded land category through a digital-first model.
The case examines how HoABL combines technology, legal due diligence, design-led development and data-driven marketing to simplify land ownership.
The study was co-authored by Sourav Borah, Associate Professor of Marketing at IIMA, and Dr. Aparna Kansal of IMT Ghaziabad.
Chairman Abhinandan Lodha called the case study a privilege and said he hopes it inspires entrepreneurs to transform traditional industries.
- Who
- The House of Abhinandan Lodha (HoABL), led by Chairman Abhinandan Lodha; the case study was co-authored by Sourav Borah of IIM Ahmedabad and Dr. Aparna Kansal of IMT Ghaziabad.
- What
- IIM Ahmedabad published a case study titled 'HoABL: Ready for Scaling Up' examining HoABL's digital-first business model that created India's branded land category.
- When
- The exact publication date is not specified in the article; the company announced the news in a press release datelined Mumbai.
- Where
- The announcement was made in Mumbai, India, and the case study was published by the IIMA Case Centre at the Indian Institute of Management Ahmedabad.
- Why
- To document and analyze HoABL's pioneering business model innovation and provide teaching material for MBA and executive education programmes on scaling a disruptive business.
- Company
- The House of Abhinandan Lodha (HoABL)
- Case Study Title
- HoABL: Ready for Scaling Up
- Publisher
- IIMA Case Centre, Indian Institute of Management Ahmedabad
- Co-authors
- Sourav Borah (IIMA) and Dr. Aparna Kansal (IMT Ghaziabad)
- Company Status
- India's largest branded land developer
- Founded
- 2020
- Chairman
- Abhinandan Lodha
- Note
- Not associated with Lodha / Lodha Group