1 year ago
India's Smartphone Market Sees Growth Driven by Affordable 5G
India's smartphone market is booming!
Sales went up, especially for phones with 5G.
Affordable 5G phones are really popular, with big growth in sales of cheaper models.
Vivo is the top seller, but Samsung and Oppo are close behind.
Expensive phones from Apple and Samsung are also doing well.
Some companies like Xiaomi saw fewer sales, while others like Motorola and Nothing are growing fast.
The market is expected to keep growing, especially during the upcoming holiday season.
India's smartphone market grew 8% year-over-year in Q2 2025.
5G smartphones accounted for 87% of total shipments, up 20% YoY.
Vivo led the overall market with a 19% share, followed by Samsung and Oppo.
The super-premium segment (above ₹50,000) grew 35% YoY, with Apple and Samsung dominating.
Xiaomi saw a 25% decline in overall shipments, while Motorola and Nothing showed significant growth.
- Who
- Vivo, Samsung, Oppo, Apple, Xiaomi, Motorola, and Nothing are key players.
- What
- India's smartphone market experienced growth, driven by 5G devices.
- Where
- India
- When
- Q2 2025
- Why
- Demand for affordable 5G devices and premium smartphones fueled market growth.
Consumer Priorities
AI Features
AI Features vs. Core Attributes
Consumer Priorities
Consumers prioritize core smartphone attributes like battery life, camera quality, and overall performance.
AI Features
Consumers are increasingly aware of AI-led features.
Key facts
- Market Growth
- 8% YoY
- 5G Shipments
- 87% of total
- Vivo Market Share
- 19%
- Samsung Market Share
- 16%
- Oppo Market Share
- 13.4%
- Super-premium Segment Growth
- 35% YoY
- Xiaomi Decline
- 25% YoY
- MediaTek Chipset Share
- 46%
Quotes
Pankaj Jadli
Analyst at CMR
“While there is growing awareness of AI-led features, they remain a marginal factor in actual purchase decisions, with consumers prioritising core smartphone attributes like battery life, camera quality, and overall performance.”
businesstoday.in
Sources
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