IIM Calcutta to Study BJP's West Bengal Election Strategy

IIM Calcutta is creating a case study on the BJP's election strategy in West Bengal.

The case study will look at how the BJP won the election and what management principles were used.

It will be taught to students at IIM Calcutta and other management schools around the world.

The case study will also discuss whether the BJP's success was due to good planning, resources, or just the specific situation.

Some people, like Trinamool Congress MLA Kunal Ghosh, think that management students should study other subjects instead of political victories.