Movie Companies Diversify Beyond Films

Movie companies are starting new businesses like music labels and talent management to make more money.

They are doing this because making movies alone is not enough.

For example, Sunshine Pictures started a music label, and Balaji Telefilms launched an astrology app.

They expect these new businesses to bring in a lot of money, maybe even 30-35% of their total revenue.

This is because the money from movies and TV shows is not as stable as it used to be.

So, these companies are trying to be smarter with their money and make sure they have different ways to earn it.