OTT Growth Drives Indian Streamers Away from Original Stories

In 2025, Indian streaming platforms like Netflix, Prime Video, and JioHotstar are making fewer original shows.

Instead, they are focusing on safe, star-led content and popular franchises.

This is because more people are watching shows on smart TVs with their families, not just on their phones.

Also, platforms are using algorithms to decide what to make, which often leads to similar, safe content.

Some shows that did well this year include Khakee: The Bengal Chapter, Paatal Lok Season 2, and Thukra Ke Mera Pyaar.

Additionally, YouTube is becoming a bigger player in streaming, even getting the rights to stream the Oscars starting in 2029.

This shift is making it harder for new, risky, or edgy stories to be told on these platforms.