7 months ago
Shark Tank India Deals: Awsum and Awayddings
In the latest episodes of Shark Tank India Season 5, two different businesses presented their pitches to the judges.
Pranav Sharma, the founder of Awsum, a healthy cake brand, asked for Rs 1 crore in exchange for 1% equity, valuing his company at Rs 100 crores.
Aman Gupta criticized the packaging and taste of the cakes, but other judges like Namita Thapar and Ritesh Agarwal made investment offers.
Awsum cakes are made without maida, palm oil, or sugar, and include ingredients like jaggery, honey, brahmi, ginseng, and ashwagandha for immunity.
The brand has seen significant revenue growth, with Rs 4.9 crores in revenue and Rs 3 lakhs in profit after tax in 2024-25.
Meanwhile, Ashish Arun and Vijay Kumar, founders of Awayddings, a destination wedding planning business, sought Rs 2 crore for 5% equity, valuing their business at Rs 40 crores.
They offer end-to-end wedding planning services, catering to various budgets.
Several Sharks backed out due to high operational costs and scalability issues, but Aman Gupta offered Rs 1 crore for 10% equity and Rs 1 crore debt at 10% interest for 2 years, with the condition that his name wouldn't be mentioned.
Pranav Sharma, founder of Awsum, sought Rs 1 crore for 1% equity, valuing the brand at Rs 100 crores.
Aman Gupta criticized Awsum's packaging and taste, while other judges like Namita Thapar and Anupam Mittal made investment offers.
Awsum cakes are made without maida, palm oil, or sugar, and include ingredients like jaggery, honey, brahmi, ginseng, and ashwagandha for immunity.
Ashish Arun and Vijay Kumar, founders of Awayddings, sought Rs 2 crore for 5% equity, valuing their business at Rs 40 crores.
Aman Gupta offered Rs 1 crore for 10% equity and Rs 1 crore debt at 10% interest for 2 years to Awayddings, with the condition that his name wouldn't be mentioned.
- Who
- Pranav Sharma, founder of Awsum, and Ashish Arun and Vijay Kumar, founders of Awayddings, appeared on Shark Tank India.
- What
- Pranav Sharma sought investment for his healthy cake brand, Awsum, while Ashish Arun and Vijay Kumar sought investment for their destination wedding planning business, Awayddings.
- Where
- On the show Shark Tank India, aired on Sony TV and SonyLiv.
- When
- During the latest episodes of Shark Tank India Season 5.
- Why
- Both entrepreneurs sought investment to grow their respective businesses.
Awsum
Awayddings
Product Offering
Awsum
Awsum offers healthy cakes made without maida, palm oil, or sugar, including ingredients like jaggery, honey, brahmi, ginseng, and ashwagandha for immunity.
Awayddings
Awayddings provides end-to-end destination wedding planning services, catering to various budgets and handling all aspects from venue selection to decor.
Investment Ask
Awsum
Pranav Sharma sought Rs 1 crore for 1% equity, valuing the brand at Rs 100 crores.
Awayddings
Ashish Arun and Vijay Kumar sought Rs 2 crore for 5% equity, valuing the business at Rs 40 crores.
Criticism and Offers
Awsum
Aman Gupta criticized Awsum's packaging and taste, while other judges like Namita Thapar and Anupam Mittal made investment offers.
Awayddings
Several Sharks backed out due to high operational costs and scalability issues, but Aman Gupta offered Rs 1 crore for 10% equity and Rs 1 crore debt at 10% interest for 2 years, with the condition that his name wouldn't be mentioned.
Key facts
- Brand Name
- Awsum
- Founder
- Pranav Sharma
- Ask Amount
- Rs 1 crore
- Equity Asked
- 1%
- Valuation Asked
- Rs 100 crores
- Current Revenue (2024-25)
- Rs 4.9 crores
- Profit After Tax (2024-25)
- Rs 3 lakhs
- Revenue to Date (2025-26)
- Rs 8.5 crores
- Total Investment So Far
- Rs 40-45 lakhs
- Cakes Produced Daily
- 12,000
- Brand Name
- Awayddings
- Founders
- Ashish Arun and Vijay Kumar
- Ask Amount
- Rs 2 crore
- Equity Asked
- 5%
- Valuation Asked
- Rs 40 crores
- Predicted Revenue (FY 25-26)
- Rs 3.6 crore
- Weddings Organized by FY 25-26
- 70
- Initial Investment
- Rs 42 lakhs
- Angel Investor Equity
- 50%
- Founders' Equity
- 37.5% each
Quotes
Aman Gupta
Investor on Shark Tank India and former CMO of BoAt
“Mera naam nahi aaega isme (my name shouldn’t come up in this). If someone doesn’t get their towels, I shouldn’t get a WhatsApp. Mera business main naam nahi aaega.”
indianexpress.com
“If someone’s maid ran away, I would get an email. Yahan kisi ki towel nahi aayi woh toh hamari baja dega.”
indianexpress.com
Anupam Mittal
Investor on Shark Tank India and founder of Shaadi.com
“OYO ne haath pair jodhkar exit kar liya from weddingz.in because it’s a thankless job, it’s difficult to standardize”
indianexpress.com
“Paise ke saath saath unhone identity bhi leli. (They took away your identity along with the money)”
indianexpress.com
Vijay Kumar
Co-founder of Awayddings
“Once during a wedding, we switched off the light in the sangeet function until payment was cleared.”
indianexpress.com
“Our last wedding got canceled after there was an issue between the bride and groom.”
indianexpress.com
Namita Thapar
Investor on Shark Tank India and executive director of Emcure Pharmaceuticals
“Begaani shaadi mein Aman deewana.”
indianexpress.com
Sources
Dhol, deals, and destination weddings: Shark Tank India’s Aman Gupta signs the deal, talks about ‘Band Baja Barat’ dreams
Aman Gupta says Shark Tank India pitcher’s cake brand is ‘bakwaas’ after he inks deal with ‘dal badlu’ Namita Thapar
‘Mera business main naam nahi aaega’: Aman Gupta’s condition before signing Rs 2 cr deal with Shark Tank India pitcher
‘Let’s turn you from Awful to Awsum’: Shark Tank India gets heated as sharks fight to secure superfood cake deal
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