Archive · 27 Jan 2026
Bari Weiss Outlines CBS News Strategy
Bari Weiss, the new boss at CBS News, told her team that they need to change how they do things.
She wants CBS News to focus more on streaming and building up their stars, like the people who host shows.
She also wants to make sure they tell stories that show different sides of issues, so people can make up their own minds.
Weiss said they need to hire people who understand different kinds of viewers and tell stories that might surprise or provoke people.
She also admitted that she needs to earn the trust of her team and the viewers.
She showed charts that say people don't trust the news as much as they used to, and more people are watching things online instead of on TV.
Weiss said that if they do things right, CBS News will look very different in a year.
Bari Weiss unveiled her strategy for CBS News, emphasizing a shift to streaming and building talent brands.
She announced a new slate of contributors, a new masthead of newsroom leaders, and investing in brands like 60 Minutes, 48 Hours, and Sunday Morning.
Weiss stressed the importance of presenting all sides of an issue and hiring diverse voices to reflect the political friction in national conversations.
She acknowledged the need to earn the trust of both her team and the viewers, citing declining trust in mass media and changing viewer habits.
Weiss compared CBS News to the 'best capitalized startup in the world' and hinted at significant changes in the coming year.
- Who
- Bari Weiss, CBS News Editor-in-Chief
- What
- Unveiled strategy for CBS News, emphasizing streaming, talent brands, and trust
- When
- Tuesday (specific date not mentioned)
- Where
- CBS News town hall
- Why
- To restore trust in news media and adapt to changing viewer habits
- Person
- Bari Weiss
- Role
- CBS News Editor-in-Chief
- Key Initiative
- Streaming Mentality
- Key Initiative
- Building Talent Brands
- Key Initiative
- Investing in 60 Minutes, 48 Hours, Sunday Morning
- Key Initiative
- Hiring Diverse Voices
- Key Initiative
- Commissioning Provocative Stories
- Key Initiative
- Earning Trust