Archive · 22 Sep 2026
Airtel Bundles Apple Services Into ₹999 Family Postpaid Plans
Airtel is adding several Apple services to some family phone plans.
The plans cost ₹999 or more and their advertised prices are not increasing because of this change.
iCloud+ helps people store and back up photos, files, passwords and contacts.
It also helps users move their information to a new Apple device.
Apple TV provides shows and movies.
Apple Arcade provides many games without advertisements.
One ₹999 plan covers a family of three and includes unlimited data and spam protection.
Airtel says the additions make its plans more useful and may encourage customers to choose higher-priced packages.
Bharti Airtel is adding Apple iCloud+, Apple TV and Apple Arcade to ₹999-and-above family postpaid plans.
The services are included without a headline tariff increase, according to Airtel’s announcement.
iCloud+ will support storage, syncing and backup for photos, files, passwords and contacts across Apple devices.
Apple TV offers original series and films, while Apple Arcade provides a catalogue of ad-free games.
The strategy is intended to add value, encourage upgrades and support higher average revenue per user.
- Who
- Bharti Airtel, Apple and Airtel’s family postpaid customers are involved; Amit Tripathi announced the move for Airtel.
- What
- Airtel is bundling Apple iCloud+, Apple TV and Apple Arcade into its ₹999-and-above family postpaid plans without a headline tariff hike.
- When
- The announcement was made on Tuesday.
- Where
- The articles do not specify a location.
- Why
- Airtel says the services will simplify customers’ digital lives and provide more value; the wider strategy is also intended to encourage upgrades and increase average revenue per user.
- Plans affected
- ₹999-and-above family postpaid plans
- Price change
- No headline tariff increase was announced
- Included services
- Apple iCloud+, Apple TV and Apple Arcade
- iCloud+ functions
- Storage, syncing and automatic backup for photos, files, passwords, contacts and other data
- ₹999 plan
- Covers a family of three and includes unlimited data through Fastlane technology
- Other existing benefit
- Built-in spam protection
- Business objective
- Encourage upgrades and support higher average revenue per user
- Reported discrepancy
- One article says Apple Arcade games have no in-app purchases, while another refers to games including those with in-app purchases
