Archive · 23 Jul 2026
World Cup Boosts TelevisaUnivision Mexico Revenue
TelevisaUnivision reported their second-quarter earnings, which were heavily influenced by the FIFA World Cup.
In Mexico, the World Cup brought a lot of viewers and increased ad revenue by 23% to $353 million.
However, in the U.S., the company lost out on ad revenue because Telemundo had the rights to broadcast the World Cup, causing a 29% drop to $323.3 million.
Overall, the company's total revenue grew by 10% to $1.3 billion, with Mexico seeing a 53% jump.
The World Cup also helped increase subscription and licensing revenue by 40% to $621 million.
Despite some challenges, the CEO emphasized the importance of soccer in their strategy and the company's role as the 'Home of Soccer' for Hispanics.
Total revenue increased by 10% to $1.3 billion, driven by a 53% jump in Mexico due to World Cup coverage.
Ad revenue in Mexico climbed 23% to $353 million, while U.S. ad revenue dropped 29% to $323.3 million.
675 million total viewers in Mexico watched the World Cup on linear and streaming platforms.
Adjusted operating income before depreciation and amortization (OIBDA) slipped 3% to $387.9 million.
Subscription and licensing revenue increased 40% to $621 million, with $90 million from sublicensing World Cup rights in other Latin American countries.
- Who
- TelevisaUnivision
- What
- Reported second-quarter financials impacted by the FIFA World Cup
- When
- Second quarter of the fiscal year
- Where
- Mexico and the U.S.
- Why
- World Cup boosted results in Mexico but hurt U.S. operations due to Telemundo's control of the rights
Positive Impact in Mexico
Negative Impact in the U.S.
Revenue Growth
Positive Impact in Mexico
Total revenue increased by 10% to $1.3 billion, driven by a 53% jump in Mexico due to World Cup coverage.
Negative Impact in the U.S.
U.S. ad revenue plunged 29% to $323.3 million due to Telemundo's control of World Cup rights.
Ad Revenue
Positive Impact in Mexico
Ad revenue in Mexico climbed 23% to $353 million.
Negative Impact in the U.S.
Ad revenue in the U.S. dropped significantly due to competitive reasons.
Viewership
Positive Impact in Mexico
675 million total viewers in Mexico watched the World Cup on linear and streaming platforms.
Negative Impact in the U.S.
The absence of World Cup coverage in the U.S. dented TelevisaUnivision's performance.
- Total Revenue
- $1.3 billion
- Mexico Revenue Growth
- 53%
- U.S. Ad Revenue Decline
- 29%
- Mexico Ad Revenue
- $353 million
- U.S. Ad Revenue
- $323.3 million
- Total Viewers in Mexico
- 675 million
- Adjusted OIBDA
- $387.9 million
- Subscription and Licensing Revenue
- $621 million