Archive · 14 Sep 2026
Technology Takes Indian Regional Stories to Global Audiences
Technology is helping stories from different parts of India reach people around the country and beyond.
Streaming platforms make it easier for viewers to find regional films and stories.
Sudhanshu Rai says many people now enjoy watching stories in their original languages.
He gives the Kannada film ‘Kanthara’ as an example of a regional story becoming widely popular.
Rai believes young people, especially Gen Z, care about their culture and roots.
He says many of his listeners are between 13 and 30 years old.
Hindi storytelling is also changing so that younger audiences can understand it more easily.
Rai expects AI to make stories easier to access, but not to remove their cultural meaning.
He thinks stories will continue helping people relax and connect with different experiences.
Sudhanshu Rai says technology and OTT platforms have helped regional Indian stories reach audiences beyond their traditional areas.
He cites Rishab Shetty’s Kannada film ‘Kanthara’ as an example of regional storytelling gaining nationwide popularity.
Rai says viewers increasingly prefer watching films in their original languages, including Kannada, Malayalam and Punjabi.
He believes Gen Z is highly aware of culture and wants content that connects them with their roots.
Rai says AI will make Hindi storytelling more accessible without replacing its cultural connection.
- Who
- Storyteller, filmmaker and actor Sudhanshu Rai, discussing regional storytelling and changing audiences.
- What
- Technology and streaming platforms are expanding the reach of Indian regional stories while younger audiences seek stronger cultural connections.
- When
- The article does not give a specific date; it discusses current trends.
- Where
- Across India and on digital platforms, including OTT services.
- Why
- Improved digital access, changing audience preferences and interest in cultural roots are increasing the reach of regional storytelling.
- Main speaker
- Sudhanshu Rai
- Technology’s role
- OTT platforms have made regional content more accessible.
- Example cited
- Rishab Shetty’s Kannada film ‘Kanthara’ became popular nationwide.
- Languages mentioned
- Kannada, Malayalam, Punjabi and Hindi
- Key audience
- Rai says up to 80% of his storytelling listeners are aged 13 to 30.
- AI’s expected role
- AI will make access to Hindi storytelling easier, according to Rai.
- Rai’s digital output
- He has written and narrated more than 125 digital stories.