Archive · 5 Nov 2025
Man Raises ₹8.86 Lakh for Wedding by Selling Ad Spots on Tuxedo
Imagine you wanted to get married, but didn't have a lot of money.
One man, named Dagobert, had a super creative idea to pay for his wedding!
He decided to sell spaces on his wedding suit, like little billboards.
Many small businesses liked this idea and paid him to put their logos on his fancy tuxedo.
He even put some logos on the inside lining!
Dagobert kept everyone updated online, and lots of people thought it was a really cool and smart plan.
His wife thought it was a great way to help his entrepreneur friends get noticed too.
On his wedding day, his suit looked very stylish with all the sponsor logos, and everyone, including his guests, really liked it.
It was a big success, and he raised a lot of money for his special day!
French salesman Dagobert Renouf funded his wedding by selling advertising space on his tuxedo.
Renouf raised ₹8.86 lakh (approximately $100,000) from 26 participating companies.
The couple chose to collaborate only with small, independent businesses rather than large corporations.
Ad spots on the outer jacket ranged from $300 to $2,000, with startup spots inside the lining costing $100.
Renouf promised to wear the sponsored suit at his wedding and feature it in photos and videos shared with his 116,000 followers.
- Who
- Dagobert Renouf, a French salesman, and his fiancée Anna Plynina
- What
- Sold advertising spots on his wedding tuxedo to fund their wedding.
- When
- The idea went viral in July; the wedding took place on October 25.
- Where
- Lille, France
- Why
- To raise money for their wedding after Renouf was close to being homeless and wanted to fund the event independently.
Concerns about Selling Ad Space
Enthusiasm for the Creative Wedding Plan
Initial Hesitation
Concerns about Selling Ad Space
Renouf's wife initially did not like the idea of selling ad space on his tuxedo.
Enthusiasm for the Creative Wedding Plan
Renouf's wife eventually supported the plan and even jokingly negotiated Prada pumps as part of the deal.
Type of Collaborations
Concerns about Selling Ad Space
The couple agreed to avoid large corporate brands that did not align with their values.
Enthusiasm for the Creative Wedding Plan
The couple embraced the opportunity to involve their entrepreneurship community and independent businesses.
- Total Raised
- ₹8.86 lakh (approximately $100,000)
- Wedding Date
- October 25
- Wedding Location
- Lille, France
- Number of Sponsors
- 26 companies
- Outer Jacket Ad Spot Prices
- $300 to $2,000 (₹26,500 to ₹1.77 lakh)
- Inner Lining Ad Spot Price
- $100 (₹8,800)
- Follower Count
- 116,000