MeitY to Exempt Film, Advertising from 10% Deepfake Label

The Ministry of Electronics and Information Technology (MeitY) in India is going to change a rule about deepfakes.

Deepfakes are videos or images that look real but are made using computers.

The rule said that any deepfake content must have a big label covering 10% of the screen.

But the film and advertising industries said this would be too hard to follow and would mess up their work.

So, MeitY decided to exempt these industries from the rule.

They will still need to show that the content is a deepfake, but not with such a big label.

This change is to make sure that the rules are fair and don't stop people from being creative.